Research

1. Audience

1.1. Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called the "reader"), theatre, music or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.
Media audiences are studied by academics in media audience studies. Audience theory also offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art.
http://en.wikipedia.org/wiki/Audience

An audience is a gathering of spectators or listeners at a (usually public) performance.

wordnetweb.princeton.edu/perl/webwn


1.2. Audience data

1.3. Audience awareness
As a concept, it sounds so simple: Think about who will read your paper before and while you write, and adjust your paper to help your reader understand it.
Compared to the theory of relativity, this concept is a piece of cake.
So why would teachers of writing spend so much time and energy talking about this simple idea? It turns out that writing (or revising) for a particular audience is much harder than thinking about it in the abstract.
http://writing.colostate.edu/guides/processes/audmod/pop3a.cfm

1.4. Product reach

Audience reach is a term used in advertising to determine statistically what people are using to find their information. When referring to search engines, it is the percentage of the total internet population that utilizes a particular search engine. Audience Reach is one of the two major factors used when calculating the popularity of a search engine, the other being search hours.

http://www.seocompany.ca/seo/audience-reach.html


1.5. Audience profiling

1.6. Consumer behaviour
Consumer behaviour involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
http://www.consumerpsychologist.com/intro_Consumer_Behavior.html

1.7. Consumer attitudes

1.8. Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Given that competitor analysis is an essential component of corporate strategy, it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.
http://en.wikipedia.org/wiki/Competitor_analysis

1.9. Advertisement placement

1.10. Advertisement effects
There are a number of proven ways to persuade the consumer that he or she needs the product being advertised. These methods of persuasion, instead of concentrating on the actual product, usually concentrate on the benefits that will be brought to the consumer. These benefits may include the hope of more money and better jobs, popularity and personal prestige, praise from others, more comfort, social advancement, improved appearance, or better health. For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige, and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex– so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

http://www.exampleessays.com/viewpaper/45343.html

1.11. Audience conclusion

2. Product research

2.1. Game content
Such as:
• 3D
• Animations
• Fonts
• Icons
• Misc
• Sprites
• Textures
• Music
• Sound

Finance

Advertisement effects

Consumer attitudes

Consumer behaviour

audience